Create Identity

📘
The $identify event payload is only useful for projects using the Original ID Merge system; it has no functionality in other ID management systems. Please review this section of our documentation for more information.

📘
You can also use the import endpoint: https://api.mixpanel.com/import/

curl --request POST \
     --url 'https://api.mixpanel.com/track#create-identity' \
     --header 'accept: text/plain' \
     --header 'content-type: application/x-www-form-urlencoded' \
     --data 'data={
      "event": "$identify",
      "properties": {
          "$identified_id": "YOUR_CHOSEN_USER_ID",
          "$anon_id": "ORIGINAL_ANON_ID",
          "token": "YOUR_PROJECT_TOKEN"
      }
}
'

Identify Criteria:

RequiredEvent Object attributes

Event Object property	Type	Description
event	String required	value must be: `$identify`
properties	Object required
properties.distinct_id	String optional	The distinct ID post-identification (same as $identified_id - it will be inferred from $identified_id if not included)
properties.$identified_id	String required	A distinct_id to merge with the $anon_id.
properties.$anon_id	String required	A distinct_id to merge with the $identified_id. The $anon_id must be UUID v4 format and not already merged to an $identified_id.
properties.token	String required	The project token.